SEO vs Pay-Per-Click Advertising: Which Is Better for Your School?

You're on a mission to fill your admission funnel with new inquiries and applications. As part of that mission, your job is to determine how to allocate your marketing budget and resources to obtain your desired results.

While many channels and strategies can be used to market your school, two of the best and most popular ways to drive inquiry growth are search engine optimization (SEO) and pay-per-click (PPC) advertising.

The questions are:

• Which is better?
• Where should we prioritize our marketing dollars, SEO or PPC?

Like most things, the answer is, "It depends." Both SEO and PPC ads have their advantages and disadvantages.

Clearly understand which strategy best suits your school.