The Independent School Management Podcast

A Data-Driven Approach to Bolster Student Well-Being

Discover evidence-based strategies to address concerns about student well-being.
How do you know if your clinical counseling is helping your students? How do you know if prevention efforts are shifting behaviors around student wellness? Simple: data.
By capturing data about student health and well-being at specific, timed intervals, schools can discover what works well and pinpoint things that need to be revisited—prioritizing programmatic adjustments and strategic conversations around these important topics.
During this webinar, Lisa Roethling, LPC, LAT, ACS, and Sarah Ferraro Cunningham, PsyD, Psychologist & Co-Founder of Panoptic will demonstrate a village approach to target concerns about student well-being in real-time. They’ll offer preventive and clinical tools that are evidence-based to improve student well-being.

What Does School Well-Being REALLY Mean—And How Can You Achieve It?

Learn how to embed a culture of well-being at your school to improve faculty productivity, morale, and health.
Burnout rates among K–12 workers exceed those for healthcare and law enforcement workers, whose burnout rates have been featured prominently on newscasts since the pandemic began. More than four in 10 teachers recently reported that they are "always" or "very often" burned out at work. Stress on teachers may only intensify this school year as expectations to manage additional student stressors become a more necessary part of their role.
Addressing teacher burnout has never been a more pressing issue, and it begins with cultural transformation. In this webinar, Deborah C. Beck, MPA, Ed.D, FACHA, and President at HEP-HealthCare Division, will help you gain skills to create a thriving culture that supports your employees’ complete health, decreases employee absences, increases retention and recruitment, and improves their productivity in your school. She’ll also share trends in mental health and provide strategies to address these concerns.

Getting to Know Your Alumni: Finding the Data That Matters

Gain the tools you need to nurture productive relationships with alumni and gain their invaluable support.
The most enduring relationship any school has is with its alumni—they are living examples of a school’s mission in action. Your alumni can provide invaluable support in word-of-mouth marketing, student recruitment, retention (re-recruitment), mentorship, and fundraising. They reinforce the ways in which your faculty provides a top-notch education. The purposeful cultivation and stewardship of alumni relationships will help sustain the long-term viability of your school.
Finding and collecting accurate data about your alumni, however, is challenging. Join our webinar to hear from ISM Consultant Michael Christopher, with guest Katie Gibson from Wavelength, to learn how to collect the right kind and appropriate amount of information using innovative technologies and approaches. Afterward, you’ll be equipped to engage your alumni using better data.

SEO vs Pay-Per-Click Advertising: Which Is Better for Your School?

You're on a mission to fill your admission funnel with new inquiries and applications. As part of that mission, your job is to determine how to allocate your marketing budget and resources to obtain your desired results.
While many channels and strategies can be used to market your school, two of the best and most popular ways to drive inquiry growth are search engine optimization (SEO) and pay-per-click (PPC) advertising.
The questions are:
Which is better?
Where should we prioritize our marketing dollars, SEO or PPC?
Like most things, the answer is, "It depends." Both SEO and PPC ads have their advantages and disadvantages.
Clearly understand which strategy best suits your school.

How to Use Video For Impactful EOY Solicitations and Stewardship

As video engagement continues to power many of the digital interactions donors of all ages experience, how can you use this channel effectively in your own campaigns?
Join ThankView President JD Beebe as he walks through how to deploy video campaigns for different audiences—from solicitations to stewardship, from 1:many to 1:1 outreach.
Explore how to create and disseminate videos for campaigns surrounding parent co-chairs, class ambassadors, loyalty societies, faculty/staff, current students, alumni, and admission. Get stealable ideas from fellow independent school leaders to help you craft the best video experience for your internal team and donor community.

Lead by Listening—Insights From Black@ Instagram Accounts

Learn from the experiences of BIPOC students, families, and alumni at independent schools.
How can your school make meaningful change through data-informed leadership? How might you and your team advance your equity work in the current climate of anti-CRT backlash?
Join Dr. Nicole Furlonge, Professor and Director of the Klingenstein Center in New York, and Dr. Kenny Graves, Upper School Assistant Principal for Academic Life and Director of Studies at the Ethical Culture Fieldston School in New York, as they share findings from their analysis of Black@ social media accounts. They will discuss the experiences of BIPOC students in predominantly white independent and international schools so you can best support them in yours.

The Six Key Emotionally Intelligent Leadership Styles

See how a scientific approach to emotions empowers leaders.
As recruiting and retaining faculty becomes more competitive, you and your fellow school leaders must work to cultivate a positive work environment for your teachers and staff. When you focus on your school’s climate, the climate becomes a difference-maker that’s critical to maintaining an attractive and sustainable work environment.
Join Dr. Carrie Grimes, Assistant Professor at Vanderbilt University, Tennessee, as she explains the science of emotion to help you understand how your emotions, particularly as a leader, directly drive the climate within your school. Learn how to positively influence your school’s environment by activating specific emotionally intelligent tools and practices to shift the leadership mindset and behaviors of all your personnel.

School Heads & Business Officers: Data-Enabled Strategies to Grow Enrollment

Discover how you, as a Head or Business Officer, can help your school use data science and research to shape a compelling school value proposition that increases enrollment.
Documenting your school's value proposition and marketing efforts are typically viewed as marketing and enrollment management’s responsibilities. However, School Heads and Business Officers also have vital roles to play.
Join us to discover exciting new analytical, research, and financial management techniques available to actually shape your school’s value proposition. Explore the role of the School Head and Chief Financial Officer in this vital activity with the guidance of Dr. Harry Bloom of Measuring Success and Dr. Thomas Kardish, President of Salesianum School, Delaware

Four Data-Enabled Strategies to Increase Public School Family Enrollment

Explore how your school can use data science and research to maximize its growth potential among public school families.
For most independent schools—maybe even yours—the public school market represents the greatest growth potential. In fact, the COVID-19 pandemic provided tangible evidence that the private school value proposition can lead to enrollment inroads among public school families.
However, these gains may not be sustainable when normal public school operations resume—particularly during times of economic weakness.
Learn how independent schools operating in the most competitive public school markets can employ data science and research to generate sustainable enrollment growth. Dr. Harry Bloom of Measuring Success and Brooke Arthur, Director of Strategy and Marketing Communication at New Canaan Country School, Connecticut, will share tips and tricks for success in this ever-changing economic climate.